Discover a new standard of makeup performance and skin health with the Art of Primer in radiant, tone-up and matte that multitask for all the makeup looks you ever dreamed of. All powered by good-for-skin ingredients for effortless makeup application and long-term skin health and protective canvas that improves the quality of wear of face makeup in formulas to suit all your skin’s needs.
High-performance primers powered with skin-loving ingredients
for the best makeup of your life.
EXPLORE THE HIGH-PERFORMANCE PRIMERS WITH SKIN-LOVING INGREDIENTS
Discover our most advanced line-up of primers to date, in radiant, tone-up and matte finishes, developed for all your skin needs for the makeup you love.
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FIND YOUR PARTNER IN PRIME
Meet your perfect primer to help you achieve your unique skin goals.
FOR AN EVEN +
GLOWING LOOK, TRY
Lightful C + Coral Grass
Tinted Primer SPF 45 / PA++++
HK$390
BENEFITS
Immediately evens skin tone and hydrates
Blurs the appearance of fine, dry lines
Provides broad-spectrum UVA/UVB protection
FINISH
Rosy Glow
SKIN TYPE
Ideal for all skin types
FOR A RADIANT +
HYDRATED LOOK, TRY
STUDIO RADIANCE MOISTURIZING +
ILLUMINATING SILKY PRIMER
HK$360
BENEFITS
Provides immediate and all-day moisture and radiance
Preps skin for smooth makeup application
Instantly soothes skin through hydration
FINISH
Soft Radiant
SKIN TYPE
Ideal for normal to dry skin
FOR A MATTE +
VELVETY LOOK, TRY
STUDIO FIX MATTIFINE
12HR SHINE-CONTROL PRIMER
HK$390
BENEFITS
Controls oil and shine for up to 12 hours
Reduces the appearance of pores for up to 8 hours
Immediately mattifies skin
FINISH
Matte
SKIN TYPE
Ideal for normal to oily skin
